How to start an Ad Campaign

 


Ad campaign allows listing owners to generate more leads and promote their business listings. In addition to Paid Listing and Paid Claim, this is another channel to generate revenue for the site admin. Ads campaign can be run based on the price, duration, available placements along with other options.

STEP 1: Go to User Dashboard > Ad Campaigns

Watch this quick animated gif or the full video above.

STEP 2: Click + Add New AD

STEP 3: Click Let’s Get Started on the pop-up.

STEP 4: Click Select Listing drop-down, and find a your published listing.

STEP 5: Choose from THREE (3) Ad placement options: Spotlight, Top of Search and Sidebar.

Orange spots indicate where the listing Ads will be displayed.

In this example Pay Per Day campaign type is shown. You may offer users one of the TWO (2) Ad campaign options: Pay Per Click PPC or Pay Per DayPPD

For Ad Placement and Ad Campaign settings go to  WP Admin > Theme Options > Ads Options.

  • Spotlight Ads are handled by WPBakery custom element. Can be inserted on almost any page using
  • Top of Search Ads are handled automatically. Displays set of maximum TWO (2) ads at a time and are distributed evenly.

Top of Search Ads are Targeted-Ads. The Targeted Ads are designed for users searching for a specific category, tag (keyword) or feature in a specific location.
For example, If John is searching for Photographers in San Jose CA, then your ads will appear on top of organic results only if you happen to be offering Photography service in San Jose.

  • Sidebar Ads are handled form Widgets and can be displayed on the Listing details page and Archive (search result) page.
    • To display Sidebar Ads, go to WP Admin > Appearance > Widgets
      • For Listing Details page drag ListingPro – Ads Listing widget to Listing Details Sidebar
      • For Listing Archive page drag ListingPro – Ads Listing widget to Listing Archive Sidebar

STEP 6: Set the campaign duration in days. (Example: Enter just 7 for 1 Week)

All users must review the Ad summary carefully before processing the payments. To make any changes (stop, cancel, request refund) to an active ad campaign listing owner have to contact the site admin. This is not an automatic process.

STEP 7: Select a payment method.

To configure a payment option (Example: PayPal, Stripe or Bank Wire) go to WP Admin > Theme Options > Payment Settings.

STEP 8: Click Pay Now

If any payment gateway is not selected, Pay Now button will remain inactive.

How Does Near Me Filter Works

Near Me Feature Theme Option Setting (Back-end)

Near Me Feature in Action (Front-end)

Near Me is a search filter which is available in the search filter page. Near Me Works with GEO IP location and get the nearest locations dynamically based on the current location.

How to Enable Near Me

By default, Near Me filter option is disabled. To activate see steps below:

Step 1: Go to Theme Options > Search Filter Options

Step 2: Find the Near Me option and click on Enabled

Step 2: Click Save Changes

Near Me Options

In the Near Me options page there are 4 options available to configure.

Near me

This option is available to enable or disable Near Me option. Once enabled Near Me filter will be displayed in the search filter page. If you disable the toggle Near me will be hidden from the search filter page.

Destination In

Under the Destination In option, there are two options available. (Kilometers/Miles). You can set your preferred method how you want to filter search results. If you want to allow listing filters by Kilometers then choose Kilometers. If you want to allow listing filters by Miles then choose Miles.

Min Range

You can set the minimum range (Numerical Value) for the Min Range field as a minimum filter range. For example, if you set 5 with Destination In (Kilometers) then visitors will be only able to filter listings starting from 5 kilometers to Max range.

Max Range

You can set the maximum range (Numerical Value) for the Max Range field as a maximum filter range. For example, if you set 1000 with Destination In (Kilometers) then visitors will be only able to filter listings up to 1000 kilometers range.

How Does Near Me Work on the Frontend

When you click on the Near Me option in the frontend it will ask your location. Click to allow for analyzing your location. After allowing location you can easily filter listings based in the minimum and maximum range (As per the configuration defined in the backend).

ATTENTION

To fully work with Near me and Nearby, it’s necessary that your directory is already running with SSL enabled and all URL paths were converted to HTTPS. For more details, please read the related article below.

How does ListingPro Search Works?

NOTE: Search with Zipcode is now supported with Google API (Watch This Video)

ListingPro search is the most advanced and dynamic built-in search system on the directory market today, yet it is the most simple-to-use as it removes the out-dated complexities in the traditional directories by keeping the search fields to simply two fields (example: WHAT and WHERE).

ListingPro’s IntelliSense based search is the next-generation archive search system giving instant live suggestions for keywords, categories, listing names, and even in combinations (tags in category). The Location search is region-based (town, city, or state). A region can be added manually or automated with Google Maps API.

In addition, when a user searches for something it can also take them to an archived page with all the listings containing the most relevant data according to their search, giving them the best possible results. The advanced search algorithm is designed from ground-up to dramatically change the behavior based on the way the directory admin has configured the settings in Theme Options (Exact or Broad keywords match).

For example, the search can be either static, where if the user type in a keyword “car”, only the listing that has the word car in it will show, or have your search more dynamic were if user type in the word car they can get listings that also have words such as auto, automobile, workshop, etc.

The admin can set the search result order from theme options. Currently, there are seven different order types:

  1. By Title
  2. By Date
  3. Most Viewed
  4. Most Reviewed
  5. Highest Rated
  6. Claimed
  7. Random

How to hide Add Listing or Join Now button

This article covers the following key points:

Hiding Add Listing Button
Hiding Join Now Button
Disabling User Registration

Hiding Add Listing Button

STEP 1: Open the homepage of your website.
STEP 2: Click on Inspect (in Google Chrome Browser) to extract the source elements of your homepage.


STEP 3: Find the CSS class of the ”Add Listing” button.

If you have selected header design 4 then it “lp-header-add-btn” otherwise “.lp-add-listing-btn”. Copy code as per you header style selection.


.lp-add-listing-btn {
display: none;
}
.lp-header-add-btn{
display: none;
}

STEP 4: Go to ThemeOptions > General and find the option named ”Custom CSS
STEP 5: Paste the CSS code inside of the ”Custom CSS”.
STEP 6: Click Save Changes.

Hiding Join Now Button

STEP 1: Open the homepage of your website.
STEP 2: Click on Inspect (in Google Chrome Browser) to extract the source elements of your homepage.


STEP 3: Find the CSS class of the ”Join Now” button.

The code will look like the below:


.lp-join-now {
visibility: hidden;
}

STEP 4: Go to ThemeOptions > General and find the option named ”Custom CSS
STEP 5: Paste the CSS code inside of the ”Custom CSS”.
STEP 6: Click Save Changes.

Disabling User Registration

NOTE: If you disable user registration then only admin can add users from the backend. And registrations will be disabled from the frontend.

STEP 1: Go to WordPress Dashboard > Appearence > Settings


STEP 2: Find the following option named “Anyone can register” and remove the checkbox tick mark.

STEP 6: Click Save Changes.

Is ListingPro GDPR Compliant?

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. It’s applicable to manage and protect individuals’ rights regarding the information, usage, collection, and storage etc of their personal data. To know more please visit Wikipedia

GDPR is coming into effect from May 25, 2018. So we updated ListingPro with GDPR Agreement along with necessary terms of service and privacy settings. To comply with GDPR regulation please follow this steps:

Below procedures covers the following key points:

FOR ADMIN: Privacy Settings
FOR LISTING OWNER: Profile Management

FOR ADMIN: Privacy Settings

STEP 1: Go to Theme Options > Privacy Settings

STEP 2: Click the dropdown from Terms & Conditions option and select your website’s Terms and Conditions page.

NOTE: At first, you have to create a Terms & Conditions page for your site where you will clearly include all terms, data protection, security, privacy and service terms, cookie policy etc information as per the regulation of GDPR. To create a page please go to Dashboard > Pages > Add New

The following options are available to enable/disable display the terms & conditions page within the site.

On Sign Up
Once enabled privacy option checkbox will be available in the SIgn Up page.
On Listing Submission
Once enabled privacy option checkbox will be available in the Listing Submission page.
On Review Submission
Once enabled privacy option checkbox will be available in the Review Submission page.
On Lead Form
Once enabled privacy option checkbox will be available in the Lead Form page.
On Listing Claim Form
Once enabled privacy option checkbox will be available in the Claim Listing Form page.
On Contact Form
Once enabled privacy option checkbox will be available in the Contact Form page.

FOR LISTING OWNER: Profile Management

Now every Listing Owner have rights to change/edit information of their profile from the user dashboard. Also, user can download the profile in pdf format. Or, any user can delete their profile anytime.

a) Download Profile Data

STEP 1: To download profile data go to Frontend User Dashboard > My Profile

STEP 2: Scroll down to the bottom left corner and click on Download Profile button.

b) Account Deletion

STEP 1: To delete any profile go to Frontend User Dashboard > My Profile

STEP 2: Scroll down to the right corner and click on Delete Account button.

ListingPro Theme License Information

The following topics are covered in this knowledge base article.

  • How many directories can I build with a single license?
  • Can I monetize (earn) from my directory with a regular License?
  • How to Renew an Expired Support?

Part 1: How many directories can I build with a single license?

All of the licenses on the Envato Marketplaces are single-use licenses. When you purchase a single license of ListingPro WordPress Directory Theme, you are allowed to use the theme on one single finished directory site, and one sandbox for testing purposes.

If you need to use it on a second site or multiple sites, it requires you to purchase a separate regular license for each individual directory site.

For example:
www.mydirectory-site-One.com
www.mydirectory-site-Two.com
www.mydirectory-site-Three.com

If you need to install on a Test Server

If you need to install and activate ListingPro on a test server for the same directory site that you plan to build on or move to a production server, then you may have a total of two instances running with the same license as long as the test server is not used as the production site for another project at any time.

Test sandbox is recommended to have it as a sub-domain or sub-folder but it’s not required. In some cases, your hosting will provide a unique URL that is separate from your domain so you are allowed to use it.


PART 2: Can I monetize (earn) from my directory with a Regular License?

The simple answer is YES you can monetize. Before we explain further we would like to clarify that usually there three types of users (personas) in a directory.

User 1: Directory Owner

In most cases, it’s you, the site owner, or the administrator who manages the entire backend.

User 2: Business Listing Owner

In most cases, it’s your customer. This is the user who will submit their listing on your directory for a Free or Paid Plan. This is the type of user who you can monetize by offering Paid listing plans or charging for Ads spot in your directory.

User 3: Visitor (End User)

This is the end-user which is the Business (Listing) Owner’s customer. This user visits the directory to get necessary information about a business listing such as the phone number, directions, ratings, etc. This user may also submit a contact/lead form on any particular listing and may leave a positive or negative review.

Now you understand all the three different types of users, let us explain how you as the Directory Owner (User 1) can monetize under the Regular license.

a. If the Business Listing Owner (User 2) is allowed to list their business on your directory for a one-time fee or a recurring fee, along with charging Business Listing Owner additional fee to further promote their listing by running Ads Campaign.

b. If the Visitor (User 3) which also is considered as the end-users can access the site for free. For example, if the visitor is allowed to visit and access the directory listings and their information for free then there is no violation of the Regular license.

It’s uncommon to restrict all visitors from accessing a directory and its business listings and only allowing visitors upon paying a one-time or recurring fee. In case your use case requires you to operate your directory in such a way, then you must consult with us regarding the license as you may require an extended license.

For more information please refer to the below URLs or contact Envato for further clarification:
https://themeforest.net/licenses
https://themeforest.net/licenses/faq


PART 3: How to Renew an Expired Support?

Once the support is expired you must renew your support in order for our support engineer to be able to respond to your technical support-related questions. Also note that all support queries are answered only via the help desk, and not via the ThemeForest comments page or any email.

If you have found a bug in the product, you can report it to us and you do not need to have active support for reporting a bug. Once you report a bug we will evaluate and provide a temporary fix as needed and will fix it in the next release. We can try to provide the patch as soon as possible but there is no guarantee on how long it may take. It all depends on the severity of the bug.

In order to extend or renew an item’s support offering, you must have less than 6 months of the existing support period remaining.

To renew the support component on an item, please follow these steps:

STEP 1: Log in to your  Envato Account

STEP 2: Hover over your username and click Downloads from the drop-down menu.

STEP 3: The download section displays a list of all the items purchased using your account.

STEP 4: Click on Renew support now! or Extend now next to the item you wish to renew the item support for

and that’s it!

See screenshot below

Renew

Extend

Why can’t I extend or renew support for an item?

You cannot extend if you have more than 6 months of support remaining.

If you have less than 6 months of remaining Support, it’s recommended to extend your support for ListingPro. This way we can guarantee support to our customers as we’re working hard to keep the excellence of our Support Team. For more info read the below article.

Why should I renew my support license for ListingPro?